This is absolutely interesting. I enjoy reading articles about life on other planets. Thanks for posting!
I like to read the front page, and then work my way through the paper to the comics. The comics are the best part of the paper. Many of the articles that are in the newspaper are interesting to read. But I live in a small town so the articles are short and to the point. The one section of the paper that I do not care too much about is Sports. About the only thing that I like to watch with my husband is the UFC. I love to watch a good fight.
How might you refine broad market segments into focused target markets? Discuss at least three ways that you might segment markets when developing your target markets
By refining broad market segments we would break them down into different categories. Which is refined into a more focused market that would possibly look like a family tree. I have done this with my family tree. By breaking it down in sections allows us to see the broader part of the market that we are trying to sell our product too. Which will allow the owner to see what type of customer you are. Who made the product like the manufacturer which if they were interested in your product for promotional purposes. If car owner was interested in your product for recreational use of the product. The retailer would like to use your product to make a profit within their establishment. By dividing the product even further in the broader markets we are able to see the difference in monetary departments. Many business like these want to know how big the product is and what type of incentive it has to entice customer’s to purchase the product within these broader markets.
By describing, the three critical components of environmental scanning that would apply to the business that I have chosen which would be an organic aqua-phonics greenhouse. Within this paper, I will discuss the purpose of the business clearly and succinctly. I will discuss three of the critical components that would apply to Ponder Hill Enterprise’s. The only stakeholder’s are the owner’s Tammy and David where Tammy takes care of the paperwork, and other business related items. David takes care of the daily maintenance of the Enterprise. Therefore, by making sure that everything is in running order for the business. The external components of the business would include the vendors, consumer’s, suppliers, or anyone else that the business has within their company.
In defining environmental scanning this is the acquisition and use of information about the current events, trends, and relationships within the business’s external environment. A company mission statement is what separates them from other company’s like them and helps to identify the scope of the business operations. The mission statement clearly states the business’s product, market, and technological areas that will emphasis the way the company reflects on values, and priorities of the strategic decision makers within the business. There are implications to everything that is done within the business therefore, there would be needs to attend to if the company or business is not profiting or standing up to their mission statement. This would indicate that the mission statement of the company would need to be looked at. In this day and time the sustainability, that defines your business and goals within the market place. As a business owner, she will have to make the decisions about the business and everyday operations. Creating the mission statement for your business needs to be looked at or memorized and the owner should always stick to the promises they make to consumers. By looking at the long-term objectives, of Ponder Hill Enterprises that I would like to build within the next few years. The owner would need to consider the following: return on investment, competitive positioning of the product, technological leadership within the business, profitability, and other objectives as well. According to Pearce & Robinson (2004), the thorniest issues faced in defining a company mission are those that pertain to responsibility.
The mission of Ponder Hill Enterprises is to provide eco-friendly ways to cut back on pollution and save money in the process. To provide fresh produce all organic with no chemicals of any kind.
Our company’s vision statement is to become the America’s leading consumer company for organically fresh foods.
Ponder Hill Enterprise’s values statement is to be driven by the creativity, resourcefulness, focus, and entrepreneurial spirit to have the support of the consumer’s. To have an inspired and diverse team that respects the contribution from everyone within the company. To ensure the health and safety of our people surrounding are paramount. Ponder Hill Enterprise’s will prove to be a leader in their responsibility for the environment. That the integrity of the company is never compromised and that they make a positive contribution to the society.
Pearce, J. A., II, & Robinson, R. B., Jr. (2005). Strategic management: Formulation, implementation, and control (9th ed.). Boston, MA: McGraw-Hill Irwin
While listening to the birds chirping in the background, thinking about the upcoming stresses in her life, and wondering how things will play out in the end. She wonders how she is supposed to tell her children to go to college when it has not helped her out in the least. Countless resume’s she has sent out to numerous counties, and then no one calls and she does not hear any replies to the contrary about her skills, and knowledge. Putting your education on your resume will hurt the results because many company’s think that you will not work for the rate that they are paying. It is almost as if no one wants anyone to succeed in life. People should just stand around taking the beatings of loans; bills, working every day for the rest of your life, and watching the prices of food and other items getting higher and higher. While gas prices are starting to go down everything else is on the rise.
Well in this day and time, it is hard to keep the faith that things will work out in the end. She has spent most of her life doing things for other people and making money for them by doing the job the best that she can and with nothing in return. The future does not look to promising here in this small town. If you do not know certain people, you do not get all the goodies. In order, for you to make it in a world you have to know everyone that matters. It is a win or lose situation and if you do not know the right people and have the right connections, you will not go anywhere. In this day and time, knowing the right people can get you the job that you have dreamed of and she wonders how things will look in the future.
Throughout your life you are told that you need to have an education to get that dream job what they do not tell you is that it may take quite a long time before you finally get that dream job. Some students upon graduating have accomplished obtaining their dream job, and some students are not lucky enough and have to keep searching for that job. Furthermore, statistics are against many of the graduating students this year, and in future years because of the state of the economy. Therefore, with thousands of students who are graduating and face years of paying off student loans that increase every year, you pay on them. You could pay on these loans for years to come without little relief. There literally is no way out of student loans unless you automatically become rich overnight and can pay the entire bill off. The chances and odds are against you no matter how you look at the situation.
Talking to your college counselor’s does not do any good. She called one time to seek advice about where she should look for a job, who she could contact for resume help instead of paying more money to have someone else make your resume. The thing that you have to go through in this world is amazing. Not only paying for college on a small salary but also not being able to find a decent job in this small town that does not cost an arm and a leg to get a license. This world does not have many mentors that she would consider a mentor because many people do not want others to succeed or show them up with knowledge or skills. She knows that other people are better than she is however; she is better at some things than other people are.
With more than what feels like thirty or forty years of debt piled up against her in this dwindling economy with no new jobs being put in the economy and current jobs you have to wait for someone to quit or keel over. Sometimes it makes you wonder how people still can afford to eat out, drive their car, and other things that they like to do. It is quite amazing to see how many people still do not think that anything is going to happen. They have a surprise coming to them if they think that things are not going to get worse because they are. She knows that in the end it all works out so she keeps on working to make ends meet on the little income she brings in. Writing down everything that she does throughout the day, week, months, and years from here on out allowing her to see the accomplishments that she has made over the years. The real world and reality is that now with no jobs in the economy she has to work twice as hard to make her future dreams of having her own business become a reality.
At the end of the day, she takes her shoes off and sits back to watch the children as they watch television, and talks about the day that she had. Whom she met, and whom she talked to today. Furthermore, it seems quite interesting to listen to customers, and what actions they take to manage to make it through the rough spots throughout their life. The worries of the day are over and another dollar or two earned for the day. She will wake up in the morning and do it all over again for the rest of her life or until something finally goes her way. She has a talent for writing, and enjoys spending the quiet time talking about the things that she has accomplished and whom she has talked to during the day.
Small businesses should focus on one particular advantage because that would be the better way to go especially depending on the area and what is around. Building the business on one advantage at a time will allow the business to become stronger and can go through the other advantages when the business is well established in the ground. Having all the advantages mastered is one of the important things for the business to balance the way the business grows, and increases sales. By focusing on one advantage at a time the small business will achieve the goals and objectives that they have set in place. My family and I are planning to use some space this spring and summer for an every weekend yard-sale. There are openings on either side of the barn that we have and all we have to do is put some tables up and we are ready to go. But while we are doing the yard-sale we are building up the inside for an antique shop by building it little by little and putting the money that we make from the yard-sale back into more tables, and fixing up the inside of the barn to resemble a shop. Being flexible in the services that are offered to the customer’s. We are also planning to sell some fresh produce as well and introduce new things as we go along.