Blogging


A2Z-BADGE [2016]

Back in 2011, she started this blog just to write about things that were on her mind, and publish things from college. Since that time her blog has been viewed over 30,000 times and has had the pleasure of meeting some great people that share the same interests as her. She has been absent for some time because of multiple things that has happened in her life to prevent her from keeping up to date with her readers. However, things are looking up and she is getting back on track with some things that she liked to do when she started this blog.

It is quite amazing how far something your write gets around the world. Looking at the multiple countries that have viewed her writing is something that she can never have taken away from her. It is something that she never thought would happen and she did not think that people would read the things that she writes about within the walls of the internet. The feeling that you have when things go your way, and the way that you want them to is something that you can look back on throughout the years.

Blogging has turned out to be a challenge and it is something that she has enjoyed since starting this blog. It is something that soothes her and when she starts writing the words just flow through her mind onto the empty white spaces here. She has always enjoyed writing and hopes to finish her book one day. These things take time to mature throughout the editing, rewriting, and everything else that comes with writing a book. One day she will achieve this and publish for the world to see.

Inspiration from the heart for everyone to read. Hopefully, she is helping others with some of the same types of frustration, and insecurity that she has with her writing. All she wants to do is voice her thoughts about things throughout her life that maybe one day will help other in achieving the goals that they set out for themselves. Life is what you make it and you can spend your time sitting around doing nothing or you can make the most of what your life has to offer. Writing, blogging, and voicing your opinions about things may help other people in the world.

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Target Markets


What are target markets? How would you determine the target markets for your new product or service? What are the advantages of developing specific market targets for a small business?

What are target markets? Target markets are specific populations that organizations seek to attract to their product. A specific type of market that they assume will purchase their product. In order to do this the business must first evaluate the market segments based on how these things substantial, accessible, actionable, differentiable, and measurable the markets are within the area. If I were selling a product I would have to determine whether or not it was too large or too small to effectively gain the traction needed within that market. As the owner of this product I would have to have access to the market and physically be able to sell the product within that market. We would have to think about the cost of the product and how much it would cost to market in that area. Some areas of the market are costly. Some of the advantages of developing specific market targets for a small business would include a strong reputation that serves their customer’s . You also have to find that niche within the market that attracts the customer’s to your doorstep and then you have to keep them interested in the product and show them how it will benefit your customer.

Time Value of Money


Why is the time value of money concept important? In what quantitative decisions might the time value of money be used?

In business the time value of money is very important because it allows business’s to determine how much an investment will increase in value over a determined amount of time. The way that the stock market, and how the government is going these days many people are putting their money that they earn into 401k’s or IRA’s which over a period of time will calculate the value of their investment. There is a variety of investment tools that are out there to help people with investing their money in any time of investment. Many people choose the high interest rate that normally pays off in the long run if the investment is not touched. Many people have decisions to make regarding different positions within their life. Student loans, and financing a home use the time value of money. The interest rates have dropped since the financial meltdown. Many students have ended up with the lower interest rates. You have to have a clear understanding of the time value of money are able to better analyze the risks that are involved with the investments, and can make the money work for them instead of against them. This is something that I wish I understood a little better so that I can make the money work better for me instead of against me. Most companies use the time value of money to compare their investment alternatives in regards to profits, and earnings. These companies also use time value of money with leases, annuities, savings, mortgages, and loans. In order to make the right decisions for the company time value of money should be the top priority for any business to make solid financial decisions.

Refining Broad Markets


How might you refine broad market segments into focused target markets? Discuss at least three ways that you might segment markets when developing your target markets

By refining broad market segments we would break them down into different categories. Which is refined into a more focused market that would possibly look like a family tree. I have done this with my family tree. By breaking it down in sections allows us to see the broader part of the market that we are trying to sell our product too. Which will allow the owner to see what type of customer you are. Who made the product like the manufacturer which if they were interested in your product for promotional purposes. If car owner was interested in your product for recreational use of the product. The retailer would like to use your product to make a profit within their establishment. By dividing the product even further in the broader markets we are able to see the difference in monetary departments. Many business like these want to know how big the product is and what type of incentive it has to entice customer’s to purchase the product within these broader markets.

Advertising


Public relations within any business or ad has to appeal to the target market that the business has chosen. As a business owner you have to portray your product in such a way that will appeal to the consumer. Things that need to be taken into consideration when developing or promoting a new product is the public relations that is involved with the product and the mission of the company. I have watched a few different commercials and all of them stand behind their products or services. One of the commercials that I watched was about Gieco and insurance for your home. The man that played the part was acting like a raccoon and destroying the house to show the consumer that these things can happen without any notice and you are stuck with the bill and fixing the house. These types of commercials try to entice the consumer to purchase their insurance at a low rate. This business is showing the consumer that it is better to be covered than not covered when mahem hits. I thought that the public relations was very good and I would have to say that most of their commercials are always like this and stick in your head. Another one of the commercials that they have is a guy getting into a car accident because he was starring at the guy who was portrayed as a girl in this commercial running down the sidewalk.

Polly Want a cracker?


It is amazing what people will buy in this world. They will make millions on this product. I enjoyed watching this because it is funny. I would not want to hear this thing every time that I walked into a room. It is probably from China like everything else in this world.

Bite Size Canada

This video is an advertisement I just saw on TV. It is so funny, that I thought I’d share it with all of you!

I hope you enjoy it as much as I do!

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Foreign Markets


3) What might be the special problems of small businesses entering foreign markets? Discuss at least two problems that might be encountered. How might these problems be approached to create a successful marketing campaign? When might it be best to market a product or service only locally?
There are two significant problems that either a large or small business can run into when entering the foreign market place. Failing to adapt a product and to make it market appropriate can cause marketing issues for the business. Going through the wrong distribution channels will cause a desired product to never reach the destination that is intended. Many restaurants have different types of products on their menu’s depending on what type of customer’s they have coming into their establishment. Not every McDonald’s is going to have the same menu items that we have here in my home town. Every culture and every business has their own taste’s and marketing techniques. It is up to the business to know how to market to the right types of consumer’s in order to make the product a success. All business’s have different items for different types of customer’s. Waffle House serves eggs and different types of items to their customer’s while Cracker Barrel offer’s more with the dinner’s they serve. The whole idea behind being in business is attracting different types of people to your establishment and by offering items or products that will entice the consumer to come in. It will also give the word of mouth marketing that every company seeks to find from the customer’s. Finding that niche within the market will also help in getting the product or service to be a success.