JCPenney fires worker for revealing fake sale-price marketing ploy

Fellowship of the Minds

Speaking out: Bob Blatchford lost his job at JC Penney two days after appearing on Today, above, to discuss sales prices

A JC Penney worker in Florida was fired for disclosing the company’s deceptive sale prices on supposedly marked-down merchandise.

The Daily Mail reports, March 19, 2014, that last July, Bob Blatchford , a JCPenney custom decorating studio coordinator, appeared on the Today show to disclose how prices were nearly doubled before the same items went on sale at the original price.

Blatchford said: “I saw a lot of pricing teams going through the store, raising the prices, mostly doubling – towels and clothing. Then they would go on sale, and they wouldn’t always go on sale for 50% off. Not only was it a fake sale, but they were actually paying more than they would have been previously.”

Two days after his appearance on the Today show, JCPenney fired Blatchford, claiming he had breached “confidential business information” and was waging an “unbalanced vendetta” against the store. JCPenney also said the firing was to…

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