Public relations within any business or ad has to appeal to the target market that the business has chosen. As a business owner you have to portray your product in such a way that will appeal to the consumer. Things that need to be taken into consideration when developing or promoting a new product is the public relations that is involved with the product and the mission of the company. I have watched a few different commercials and all of them stand behind their products or services. One of the commercials that I watched was about Gieco and insurance for your home. The man that played the part was acting like a raccoon and destroying the house to show the consumer that these things can happen without any notice and you are stuck with the bill and fixing the house. These types of commercials try to entice the consumer to purchase their insurance at a low rate. This business is showing the consumer that it is better to be covered than not covered when mahem hits. I thought that the public relations was very good and I would have to say that most of their commercials are always like this and stick in your head. Another one of the commercials that they have is a guy getting into a car accident because he was starring at the guy who was portrayed as a girl in this commercial running down the sidewalk.