All business’s have a social responsibility to their employee, executives, Board of Director’s, and stockholder’s. The business is also held accounted for the customer’s, suppliers, creditors, governments, unions, competitors, and the public as well. Everything that is done within the world today has channels to run through. An excellent example for this would be the company that I am working for now. Ruby Tuesday’s is known to be a bar and grill where customer’s can come to have a good time and enjoy their dinner or watch the games that happen to be playing that day. Ruby Tuesday’s is coming up to the gaming season but in the process they have made some changes to what type of image they want to set. Furthermore, if the company did not set standards they would not make a profit and would not keep customers if they do not live up to the promise that they make to the customers. Today I was serving an older couple and before they left, the woman said that she was very pleased with her experience with us today. She said that it was nice to go out and have a nice dining experience instead of the fast food. The whole point of being in business is to make an impact on the customer’s that come into your establishment. Finding out what your customers like and dislike is a great tool to understanding what they expect when shopping in your business. The mission statement of a company shows the customers that they are ready and willing to make them happy no matter what. “Social responsibility is a critical consideration for a company’s strategic decision makers since the mission statement must express how the company intends to contribute to the societies that sustain it” (Pearce & Robinson, 2004).