By having an effective marketing plan that is influenced by the customer’s and the wants or needs of those customer’s. The importance of customer feedback is something that is very important to any and all business’s. To get the right feedback about the products or services that are offered within that business. Designing products are made with the consumer in mind because the product is what the customer is asking for. Marketing the product or service will influence the consumer to buy the product and that is what the business is shooting for. The consumer’s have to have faith in the products that they buy or they will not purchase them. If the product or service does not meet the consumer’s needs they will find it somewhere else. Positioning the product is another important factor that must be taken into consideration in order to maximize the profit of those products or services. Once the target market and motives are identified the effective marketing plan can influence the consumer’s that purchase the products or services. Earning the customer’s trust is the key issue when building a solid foundation of products or services that are offered to the consumer. Without an effective marketing plan the product or service could not be profitable to the company.