When a company is looking at the foreign markets and selling their products within those markets the seller needs to be aware of the different cultures and customs or beliefs of that market. Many times people forget that all markets are not the same. What may be okay here in the United States may not be the same in another country. Researching is the main key into the success of a product aside from the price of the product which is just as important. I have seen many shops close down because they were in a conservative spot. A lingerie shop in a small town is not anything people want to see and as a matter of fact there used to be one in this small town but it moved to another county because of the commotion that it stirred. People around here are very conservative in their thinking and thought that it should not be allowed to be a business here. Most of the products that we purchase in the United States comes from another country which means that we will pay a higher cost for that product or service because it can be sold here for a higher price.